SERVICES
Strategic Communication Architecture
Positioning. Structure. Hierarchy. Sequencing.
We define how your expertise is understood.
From brand logic to website architecture, we build communication systems that support growth in the Austrian market and beyond.
Designed for long-term clarity in an AI-shaped landscape.
Website & Editorial Development
Website text development. Structural refinement. Long-form strategy.
We design English-led websites that remain coherent across English and German markets.
Clear messaging, tonal consistency, and scalable architecture are built in from the start.
Bilingual Brand Alignment
(English ↔ German)
Structural adaptation, not translation.
We align narrative rhythm, authority tone, and strategic emphasis across English and German contexts so positioning remains coherent in both markets.
Narrative & Script Development
Long-form writing. Thought leadership architecture. Educational and cultural storytelling.
We design narratives that clarify expertise and sustain attention across formats — from written publications to structured digital platforms.
Structural Systems in Practice
The same four-phase communication architecture applied across industries and market contexts.
Cultural Publishing Architecture
for a Bilingual Editorial Platform
Context
Founder-led cultural publishing initiative focused on Vienna and the Austro-Hungarian context.
Intervention
Editorial system structured across product lines.
Bilingual positioning aligned with cultural identity and market logic.
Narrative architecture defined for long-term platform scalability.
Outcome
A cohesive bilingual publishing system with defined product hierarchy and cross-channel narrative continuity.
for an Internationally Oriented Consultancy
Context
Animal nutrition consultancy operating across international markets.
Intervention
Service hierarchy restructured.
English-language positioning clarified.
Bilingual coherence established across service communication.
Outcome
A defined communication system strengthening authority, clarity, and international positioning.
for an Internationally Operating IT Company
Context
Austrian IT services company building international visibility under the founder’s name.
Intervention
English-language blog system structured.
Narrative sequencing aligned with German technical positioning.
Editorial governance framework implemented for consistency and discoverability.
Outcome
A repeatable English content architecture reinforcing technical authority and founder credibility across markets.
for an International Nutrition Brand
Context
Founder-led nutrition brand expanding internationally.
Intervention
Service hierarchy clarified.
Editorial system structured.
English-language positioning aligned with international expansion.
Outcome
A coherent communication system supporting brand authority and cross-market visibility.
Since 2020, this framework has structured communication systems across consultancies, publishing platforms, and internationally positioned founder-led businesses.
STUDIO PHILOSOPHY
Communication is structural
before it is stylistic.
In a landscape shaped by AI,
clarity determines discoverability,
and trust remains human.
Structure is the foundation.
Story is the connective tissue.
We weave both.
Narrative without structure dissolves.
Structure without narrative disconnects.
Our work follows an architectural standard:
framework first.
Meaning embedded.
Cultural alignment preserved across English and German markets.
Technology supports.
Authority remains human.
Precision.
Restraint.
Long-term coherence.
Essays on Structure & Narrative
The Art of Weaving Stories begins with structure — and unfolds through narrative precision across markets.
Strategic Communication Architecture
Authority in an AI-shaped world is not produced by volume — it is structured.
For internationally positioned founders operating across English and German markets.
Bilingual Brand Alignment
Translation transfers words.
Structure transfers authority across markets.
English Website Positioning in Austria
An English-first website in Austria succeeds only when structurally fluent in German market logic.
Why Translation Tools Are Not Enough
Language tools assist execution.
They do not design communication architecture.
ABOUT
A few clarifying notes
Do you offer translation services?
No.
We provide bilingual structural adaptation and narrative alignment across English and German markets.
Translation converts words.
We align positioning, hierarchy, authority, and market expectation.
Do you work with international businesses in Austria?
Yes.
We support internationally positioned founders building in Austria who require English-led communication structurally aligned with German market logic.
Authority must translate culturally, not only linguistically.
Do you integrate AI into communication strategy?
Yes.
AI is integrated strategically to enhance clarity, efficiency, and discoverability while preserving human authority.
Structure determines visibility.
Tone determines trust.
What is YRB Stories?
YRB Stories is a Vienna-based strategic communication studio serving internationally positioned founders operating in Austria.
We design structured communication systems aligned across English and German markets.
CONTACT
CONTACT DETAILS
Email: yolanda.reischer@icloud.com
Based in Vienna. Working internationally.
Response time:
within two working days.